Kód: 11523587
Father of Spin
Autor Larry Tye, Deborah Brody
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 304
Nakladateľ: Picador, 2002
- Viac informácií o knihe
23.02 €
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Anotácia knihy
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
Parametre knihy
23.02 €
- Celý názov: Father of Spin
- Podnázov: Edward L.Bernays and the Birth of Public Relations
- Autor: Larry Tye, Deborah Brody
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 304
- EAN: 9780805067897
- ISBN: 0805067892
- ID: 11523587
- Nakladateľ: Picador
- Hmotnosť: 366 g
- Rozmery: 142 × 216 × 21 mm
- Dátum vydania: 01. September 2002
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