Code: 06668104
AdValue
by Leslie Butterfield
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA an ... more
- Language:
English - Binding: Paperback
- Number of pages: 256
Publisher: Taylor & Francis Ltd, 2003
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65.76 €
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Book synopsis
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
65.76 €
- Full title: AdValue
- Author: Leslie Butterfield
- Language: English
- Binding: Paperback
- Number of pages: 256
- EAN: 9780750655019
- ISBN: 9780750655019
- ID: 06668104
- Publisher: Taylor & Francis Ltd
- Weight: 470 g
- Dimensions: 234 × 159 × 15 mm
- Date of publishing: 13. February 2003
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