Code: 02085525

Multivariate Data Analysis: Pearson New International Edition

Name: Multivariate Data Analysis: Pearson New International Edition
Brand: Pearson Education
SKU: 02085525
Price: 101.02 EUR
Availability: BackOrder
Author: Joseph F. Hair
ISBN: 9781292021904

by Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E. Anderson

Language: English
Binding: Paperback
Number of pages: 740
Publisher: Pearson Education, 2013
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For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.