Code: 09164964
Scoring Points
by Phillips, Tim (Cardiff University, UK)
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, fa ... more
- Language:
English - Binding: Hardback
- Number of pages: 304
Publisher: Kogan Page Ltd, 2015
- More about this
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Book synopsis
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
54.39 €
- Full title: Scoring Points
- Subtitle: How Tesco Continues to Win Customer Loyalty
- Author: Phillips, Tim (Cardiff University, UK)
- Language: English
- Binding: Hardback
- Number of pages: 304
- EAN: 9780749476250
- ISBN: 9780749476250
- ID: 09164964
- Publisher: Kogan Page Ltd
- Weight: 617 g
- Dimensions: 240 × 163 × 23 mm
- Date of publishing: 03. January 2015
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