Code: 04450771

Understanding the Consumer

Name: Understanding the Consumer
Brand: PALGRAVE MACMILLAN
SKU: 04450771
Price: 79.50 EUR
Availability: InStock
Author: Statt
ISBN: 9780333660638

by Statt

Language: English
Binding: Paperback
Number of pages: 352
Publisher: PALGRAVE MACMILLAN, 1997
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Book synopsis

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.