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Viac informácií o knihe India's Newspaper Revolution

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

From the late 1970s a revolution in Indian-language newspapers, driven by a marriage of capitalism and technology, has carried the experience of print to millions of new readers in small-town and rural India. This volume analyzes the role of capitalism and technology in shaping identity, "national" or otherwise, and seeks to explain the inner workings of one of the most complex newspaper industry in the world. It pinpoints the role of advertising in propelling a multilingual print boom, and throws light on questions of literacy and the standardization of languages. The India of the 1990s is revealed here from perhaps an unfamiliar angle, and in addition the text seeks to illustrate the global transformation of media, of which India is seen to play a key part.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: India's Newspaper Revolution
• Podnázov: Capitalism, Technology and the Indian-language Press, 1977-1997
• Autor: Robin Jeffrey
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 240
• EAN: 9781850654346
• ISBN: 1850654344
• ID: 05108420
• Nakladateľ: C Hurst & Co Publishers Ltd
• Hmotnosť: 530 g
• Rozmery: 234 × 156 mm
• Dátum vydania: 12. April 2000

Obľúbené z iného súdka

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