Kód: 19712783
Neurobranding: Strategies for shaping consumer behavior
Autor Dr Peter Steidl
Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world star ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 248
Nakladateľ: Createspace Independent Publishing Platform, 2018
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Viac informácií o knihe Neurobranding: Strategies for shaping consumer behavior
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Anotácia knihy
Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disru
Parametre knihy
23.74 €
- Celý názov: Neurobranding: Strategies for shaping consumer behavior
- Autor: Dr Peter Steidl
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 248
- EAN: 9781717146199
- ISBN: 1717146198
- ID: 19712783
- Nakladateľ: Createspace Independent Publishing Platform
- Hmotnosť: 249 g
- Rozmery: 203 × 127 × 13 mm
- Dátum vydania: 19. April 2018
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