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Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: * Launch a successful independent retail business * Create a Web site that shines * Connect with customers and increase sales * Handle legal and accounting issues * Design stores that really work * Practice the 10 keys to retail selling * Use management practices proven in the trenches * Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

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Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Distributive industries

• Celý názov: Retail Business Kit For Dummies
• Autor: Segel
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 416
• EAN: 9780470293300
• ISBN: 0470293306
• ID: 04379880
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 654 g
• Rozmery: 234 × 188 × 24 mm
• Dátum vydania: 15. August 2008

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