Kód: 17603876
Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
Autor Carl MacInnes, Peter Steidl
This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and ta ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 198
Nakladateľ: Createspace Independent Publishing Platform, 2016
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Viac informácií o knihe Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
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Anotácia knihy
This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the
Parametre knihy
29.38 €
- Celý názov: Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
- Autor: Carl MacInnes, Peter Steidl
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 198
- EAN: 9781523842322
- ISBN: 1523842326
- ID: 17603876
- Nakladateľ: Createspace Independent Publishing Platform
- Hmotnosť: 199 g
- Rozmery: 203 × 127 × 11 mm
- Dátum vydania: 07. March 2016
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