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Viac informácií o knihe Consumer Neuroscience

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Consumer Neuroscience
• Autor: Cerf
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 368
• EAN: 9780262036597
• ISBN: 9780262036597
• ID: 16056098
• Nakladateľ: MIT Press Ltd
• Hmotnosť: 1100 g
• Rozmery: 231 × 210 × 24 mm
• Dátum vydania: 16. November 2017

Obľúbené z iného súdka

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