Kód: 21369256
Experience Economy, With a New Preface by the Authors
Autor B. Joseph Pine Ii, James H. Gilmore
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 368
Nakladateľ: Harvard Business Review Press, 2019
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Viac informácií o knihe Experience Economy, With a New Preface by the Authors
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Anotácia knihy
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to
Parametre knihy
33.58 €
- Celý názov: Experience Economy, With a New Preface by the Authors
- Autor: B. Joseph Pine Ii, James H. Gilmore
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 368
- EAN: 9781633697973
- ISBN: 1633697975
- ID: 21369256
- Nakladateľ: Harvard Business Review Press
- Hmotnosť: 682 g
- Rozmery: 247 × 169 × 31 mm
- Dátum vydania: 01. December 2019
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