You might also like

Availability alert

More about 50 Plus Market

• Book details
• Synopsis
• Trending among others

You get 128 loyalty points

Book synopsis

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, "The 50 Plus Market" provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, "The 50 Plus Market" is essential reading for those wishing to refine their marketing strategies.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: 50 Plus Market
• Author: Dick Stroud
• Language: English
• Binding: Paperback
• Number of pages: 336
• EAN: 9780749449391
• ISBN: 074944939X
• ID: 04138886
• Publisher: Kogan Page Ltd
• Weight: 524 g
• Dimensions: 234 × 155 × 24 mm
• Date of publishing: 03. March 2007

Trending among others

---

---

---