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Book synopsis

The prospect of being watched by millions of viewers around the globe can be terrifying. Half the battle is knowing what to wear and how to wear it. Public speaking is about appearance just as much as it is about content. What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will create a stronger and more profitable brand. This best-selling book's unique approach to crafting an on-camera presence was developed from industry-leading insight. It provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image. Content Included: * Choose the right attire (what works and what doesn't) * Develop color consciousness (black vs. white, safe colors, hot and power colors, patterns) * Yes, you really need makeup (an overview of the benefits and real-life blunders) * Use body language to your advantage (what smile is appropriate? How do I handle eye contact?) * Quick tips to boost your confidence and avoid stage fright (create natural energy) * Compact cheat sheet at the end of the tips you absolutely need to know now The author distills from years of camera-facing anchoring of news and special reports on CNBC, MSNBC and other networks. And from over a thousand interviews conducted, he has seen every conceivable mistake committed by the interviewees. Leave nothing to chance. Meet your new persona in The Art of Executive Appearance

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Art of Executive Appearance
• Subtitle: 5 Simple Ways to Impress on Camera and Inspire a Television Audience
• Author: Yousef Gamal El-Din
• Language: English
• Binding: Paperback
• Number of pages: 112
• EAN: 9789948136286
• ISBN: 9789948136286
• ID: 10913796
• Publisher: Medialitera
• Weight: 95 g
• Dimensions: 178 × 108 × 7 mm
• Date of publishing: 01. October 2018

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