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Nákupom získate 345 bodov

Anotácia knihy

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

Parametre knihy

Zaradenie knihy Knihy po anglicky Technology, engineering, agriculture Industrial chemistry & manufacturing technologies Industrial chemistry

• Celý názov: Consumer Sensory Testing For Product Development
• Autor: Anna V.A. Resurreccion
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 254
• EAN: 9780834212091
• ISBN: 0834212099
• ID: 01399576
• Nakladateľ: Springer, Berlin
• Hmotnosť: 567 g
• Rozmery: 234 × 156 × 17 mm
• Rok vydania: 1998

Obľúbené z iného súdka

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