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Book synopsis

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Contemporary Strategic Marketing
• Author: Ian Buckingham
• Language: English
• Binding: Paperback
• Number of pages: 488
• EAN: 9780230507203
• ISBN: 0230507204
• ID: 01252259
• Publisher: Bloomsbury Publishing
• Weight: 936 g
• Dimensions: 243 × 186 × 29 mm
• Date of publishing: 12. October 2007

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