Kód: 16289330
Digital Analytics for Marketing
Autor Marshall Sponder, Gohar F. Khan
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 390
Nakladateľ: Taylor & Francis Ltd, 2017
- Viac informácií o knihe
72.69 €
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Viac informácií o knihe Digital Analytics for Marketing
Nákupom získate 183 bodov
Anotácia knihy
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics p
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
72.69 €
- Celý názov: Digital Analytics for Marketing
- Autor: Marshall Sponder, Gohar F. Khan
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 390
- EAN: 9781138190689
- ISBN: 9781138190689
- ID: 16289330
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 804 g
- Rozmery: 181 × 255 × 23 mm
- Dátum vydania: 06. October 2017
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