Kód: 02608033
The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory ... celý popis
33.48 €
Bežne: 39.34 €
Ušetríte 5.87 €
Nákupom získate 84 bodov
The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience. Examples are: * the colour of the plate (visual) * the shape of the glass (visual/tactile) * the names used to describe the dishes (cognitive) * the background music playing inside the restaurant (aural) Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
Zaradenie knihy Knihy po anglicky Technology, engineering, agriculture Other technologies & applied sciences
33.48 €
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