Code: 04385182

Dealmaking

Name: Dealmaking
Brand: W W NORTON & CO
SKU: 04385182
Price: 12.76 EUR
Availability: InStock
Author: Guhan Subramanian
ISBN: 9780393339956

by Guhan Subramanian

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Language: English
Binding: Paperback
Number of pages: 256
Publisher: W W NORTON & CO, 2011
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RRP: 16.98 €

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Book synopsis

Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his hybrid theory. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal.