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Book synopsis

This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing countries. There is no other research in this area that comes close to the depth with which this topic is addressed in this study. In this regard, its contribution is very significant. Highly original, this study breaks new ground and may very well contribute to a new field in international public relations on the internet. "This book is highly recommended for public relations, communications, and international relations scholars ... (it) not only provides scholars with new areas of theoretical development to explore, it also provides practitioners with a blueprint for future practice." - Dr. Patricia A. Curtin, Professor, Endowed Chair of Public Relations, School of Journalism and Communication, The University of Oregon

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Building a Nation's Image on the World Wide Web
• Subtitle: A Study of the Head of State Web Sites of Developing Countries
• Author: Thomas Kenneth Gaither
• Language: English
• Binding: Hardback
• Number of pages: 312
• EAN: 9781934043561
• ISBN: 9781934043561
• ID: 08875081
• Publisher: Cambria Press
• Weight: 626 g
• Dimensions: 229 × 152 × 21 mm
• Date of publishing: 28. September 2007

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