Kód: 04069609
Consumer Value
Autor Morris B. Holbrook
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 224
Nakladateľ: Taylor & Francis Ltd, 1998
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Viac informácií o knihe Consumer Value
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Anotácia knihy
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
88.72 €
- Celý názov: Consumer Value
- Autor: Morris B. Holbrook
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 224
- EAN: 9780415191937
- ISBN: 0415191939
- ID: 04069609
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 320 g
- Rozmery: 234 × 157 × 13 mm
- Dátum vydania: 03. December 1998
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