Code: 04069609
Consumer Value
by Morris B. Holbrook
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous. ... more
- Language:
English - Binding: Paperback
- Number of pages: 224
Publisher: Taylor & Francis Ltd, 1998
- More about this
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Book synopsis
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
92.57 €
- Full title: Consumer Value
- Author: Morris B. Holbrook
- Language: English
- Binding: Paperback
- Number of pages: 224
- EAN: 9780415191937
- ISBN: 0415191939
- ID: 04069609
- Publisher: Taylor & Francis Ltd
- Weight: 320 g
- Dimensions: 234 × 157 × 13 mm
- Date of publishing: 03. December 1998
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