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Book synopsis

Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Global Perspectives on Contemporary Marketing Education
• Author: Amiram Porath, Brent Smith
• Language: English
• Binding: Hardback
• Number of pages: 296
• EAN: 9781466697843
• ISBN: 9781466697843
• ID: 10782400
• Publisher: Idea Group,U.S.
• Weight: 1065 g
• Dimensions: 229 × 152 × 22 mm
• Date of publishing: 17. March 2016

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