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Viac informácií o knihe Global Place Branding Campaigns across Cities, Regions, and Nations

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 598 bodov

Anotácia knihy

Provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is designed for professionals, researchers, policy makers, practitioners, and students.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Global Place Branding Campaigns across Cities, Regions, and Nations
• Autor: Ahmet Bayraktar, Can Uslay
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 346
• EAN: 9781522505761
• ISBN: 1522505768
• ID: 13742515
• Nakladateľ: IGI Global
• Hmotnosť: 1226 g
• Rozmery: 227 × 292 × 28 mm
• Dátum vydania: 30. October 2016

Obľúbené z iného súdka

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