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Book synopsis

He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Great Facilitator
• Subtitle: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
• Author: Barry J. Babin, Marko Sarstedt
• Language: English
• Binding: Hardback
• Number of pages: 212
• EAN: 9783030060305
• ISBN: 9783030060305
• ID: 22516028
• Publisher: Springer Nature Switzerland AG
• Weight: 486 g
• Dimensions: 162 × 242 × 21 mm
• Date of publishing: 25. March 2019

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