Influence of Values on Consumer Behaviour / Najlacnejšie knihy
Influence of Values on Consumer Behaviour

Code: 10037943

Influence of Values on Consumer Behaviour

by Erik Kostelijk

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet de ... more

230.56 €


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Book synopsis

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values

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Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

230.56 €

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