Prisoner and the Penguin / Najlacnejšie knihy
Prisoner and the Penguin

Code: 01363558

Prisoner and the Penguin

by Giles Jury

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative ... more

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Book synopsis

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

16.28 €

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