Rising Tide / Najlacnejšie knihy
Rising Tide

Code: 04237507

Rising Tide

by Davis Dyer, Frederick Dalzell, Rowena Olegario

Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections ... more

42.70 €

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Book synopsis

Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

42.70 €

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