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Viac informácií o knihe Sustainable Luxury Brands

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Sustainable Luxury Brands
• Podnázov: Evidence from Research and Implications for Managers
• Autor: Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 244
• EAN: 9781349956265
• ID: 20091649
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 3401 g
• Rozmery: 210 × 148 × 15 mm
• Dátum vydania: 15. July 2018

Obľúbené z iného súdka

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