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Viac informácií o knihe Power of Customer Misbehavior

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 108 bodov

Anotácia knihy

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Power of Customer Misbehavior
• Podnázov: Drive Growth and Innovation by Learning from Your Customers
• Autor: M. Fisher, M. Abbott, Kalle Lyytinen
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 192
• EAN: 9781349467792
• ID: 12044531
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 268 g
• Rozmery: 216 × 140 × 215 mm
• Dátum vydania: 01. January 2014

Obľúbené z iného súdka

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