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Viac informácií o knihe Brands and Branding Geographies

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focussing on the spatial dimensions of brands and branding.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Brands and Branding Geographies
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 384
• EAN: 9781849801591
• ID: 05107575
• Nakladateľ: Edward Elgar Publishing Ltd
• Hmotnosť: 686 g
• Rozmery: 234 × 156 × 25 mm
• Dátum vydania: 31. August 2011

Obľúbené z iného súdka

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