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Book synopsis

Doctoral Thesis / Dissertation from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1.3, University of Nottingham, language: English, abstract: Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company's response to service failure and ... Die Arbeit erhielt den ITB Wissenschaftspreis 2004

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Customer Evaluations of Service Failure and Recovery Encounters
• Author: Klaus Schöfer
• Language: English
• Binding: Paperback
• Number of pages: 284
• EAN: 9783867467438
• ISBN: 3867467439
• ID: 05308352
• Publisher: Examicus Verlag
• Weight: 372 g
• Dimensions: 210 × 148 × 16 mm
• Date of publishing: 08. March 2012

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