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Viac informácií o knihe Customer Intelligence - From Data to Dialogue

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Customer Intelligence - From Data to Dialogue
• Autor: S. Kelly
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 276
• EAN: 9780470018583
• ISBN: 0470018585
• ID: 04878534
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 536 g
• Rozmery: 232 × 152 × 20 mm
• Dátum vydania: 18. November 2005

Obľúbené z iného súdka

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