Kód: 08622581
Glossary of Marketing Terms
Autor John Paul Uko Phd
This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marke ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 616
Nakladateľ: AuthorHouse, 2011
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Anotácia knihy
This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strate
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
34.85 €
- Celý názov: Glossary of Marketing Terms
- Podnázov: with Pedagogical Explanations
- Autor: John Paul Uko Phd
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 616
- EAN: 9781456785505
- ISBN: 9781456785505
- ID: 08622581
- Nakladateľ: AuthorHouse
- Hmotnosť: 813 g
- Rozmery: 229 × 152 × 31 mm
- Dátum vydania: 28. July 2011
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