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Book synopsis

Lynn Thomas, a nationally acclaimed retention specialist and speaker on the topic, now shares her practical and proven tools and techniques on how to delight and dazzle customers time, after time, after time. In her new book, she shares how to bring heart and a sharp customer focus to corporate America WHILE increasing profitability. Your company can apply these techniques immediately to increase your business' retention rate. The ROI is 15:1. Is there another profitable strategy that you are currently employing that will generate that return? No, because retention produces the highest impact on profits of any strategy that Lynn has uncovered over the 14 years she has been a retention expert. Lynn makes it easy, simple and fun to learn how to delight your customers. Companies can refocus on what really matters-Their Customers! These top customers know the most about your business and are eager to share their ideas for your business to become even more successful. Read it now, to avoid the mistakes of your competitors and be the person to bring heart and a sharp customer focus back into your company while reaping the financial rewards.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Irresistible Businesses
• Subtitle: Dazzling and Delighting Customers for Life!
• Author: Lynn M Thomas
• Language: English
• Binding: Paperback
• Number of pages: 216
• EAN: 9780595297191
• ISBN: 9780595297191
• ID: 07357812
• Publisher: iUniverse
• Weight: 322 g
• Dimensions: 229 × 152 × 12 mm
• Date of publishing: 14. January 2004

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