Kód: 06704742
Marketing Modernity
Autor Adam Arvidsson
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War On ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 192
Nakladateľ: Taylor & Francis Ltd, 2003
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Anotácia knihy
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
213.25 €
- Celý názov: Marketing Modernity
- Autor: Adam Arvidsson
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 192
- EAN: 9780415270441
- ISBN: 9780415270441
- ID: 06704742
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 476 g
- Rozmery: 234 × 156 × 18 mm
- Dátum vydania: 13. February 2003
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