Code: 04237515
Mass Affluence
by Paul Nunes
Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer af ... more
- Language:
English - Binding: Hardback
- Number of pages: 269
Publisher: Harvard Business Review Press, 2004
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32.16 €
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Book synopsis
Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
32.16 €
- Full title: Mass Affluence
- Author: Paul Nunes
- Language: English
- Binding: Hardback
- Number of pages: 269
- EAN: 9781591391968
- ISBN: 1591391962
- ID: 04237515
- Publisher: Harvard Business Review Press
- Weight: 573 g
- Dimensions: 242 × 166 × 26 mm
- Date of publishing: 01. August 2004
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