Code: 04022425
Services Marketing
by Christopher Lovelock
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive ... more
- Language:
English - Binding: Paperback
- Number of pages: 648
Publisher: Pearson Education, 2010
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97.55 €
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Book synopsis
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
97.55 €
- Full title: Services Marketing
- Author: Christopher Lovelock
- Language: English
- Binding: Paperback
- Number of pages: 648
- EAN: 9780136118749
- ID: 04022425
- Publisher: Pearson Education
- Weight: 1298 g
- Dimensions: 277 × 218 × 32 mm
- Date of publishing: 01. January 2010
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