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Viac informácií o knihe creation of RB Leipzig. Authentic identity or self-deception?

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience's interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football fans have been interviewed to give their opinion on RB Leipzig. In order to approach the core topic, the literature review considers sport sponsoring, identity based team brand management and team identification.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: creation of RB Leipzig. Authentic identity or self-deception?
• Autor: Martin Wenzl
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 108
• EAN: 9783960670773
• ISBN: 396067077X
• ID: 15223754
• Nakladateľ: Anchor Academic Publishing
• Hmotnosť: 136 g
• Rozmery: 210 × 148 × 6 mm
• Dátum vydania: 24. October 2016

Obľúbené z iného súdka

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