Code: 06735966
Advertising A New Approach (RLE Advertising)
by Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secu ... more
- Language:
English - Binding: Hardback
- Number of pages: 216
Publisher: Taylor & Francis Ltd, 2013
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Book synopsis
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
203.33 €
- Full title: Advertising A New Approach (RLE Advertising)
- Subtitle: A New Approach
- Author: Walter Taplin
- Language: English
- Binding: Hardback
- Number of pages: 216
- EAN: 9780415817868
- ISBN: 9780415817868
- ID: 06735966
- Publisher: Taylor & Francis Ltd
- Weight: 454 g
- Dimensions: 234 × 156 × 18 mm
- Date of publishing: 21. March 2013
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