Kód: 06301504
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strate ... celý popis
Nákupom získate 240 bodov
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
97.13 €
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