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Viac informácií o knihe Buyer/Consumer Information Processing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Buyer/Consumer Information Processing
• Autor: G.David Hughes
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 434
• EAN: 9780807896891
• ISBN: 9780807896891
• ID: 08039666
• Nakladateľ: The University of North Carolina Press
• Hmotnosť: 333 g
• Rozmery: 235 × 156 × 26 mm
• Dátum vydania: 01. January 2011

Obľúbené z iného súdka

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