Kód: 10059361
Consumer Profiles (RLE Consumer Behaviour)
Autor Barrie Gunter, Adrian Furnham
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 198
Nakladateľ: Taylor & Francis Ltd, 2015
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Viac informácií o knihe Consumer Profiles (RLE Consumer Behaviour)
Nákupom získate 174 bodov
Anotácia knihy
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
71.93 €
- Celý názov: Consumer Profiles (RLE Consumer Behaviour)
- Podnázov: An introduction to psychographics
- Autor: Barrie Gunter, Adrian Furnham
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 198
- EAN: 9781138832466
- ISBN: 9781138832466
- ID: 10059361
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 186 g
- Rozmery: 140 × 213 × 11 mm
- Dátum vydania: 07. October 2015
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