Kód: 04196128
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows ho ... celý popis
78.99 €
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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
78.99 €
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