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A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectr ... celý popis
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A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
110.22 €
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