Mohlo by sa vám tiež páčiť

Viac informácií o knihe Consumers' Purchase Intentions and Their Behavior

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 163 bodov

Anotácia knihy

Purchase intentions are frequently measured and used by marketing managers as an input for decisions about new and existing products and services. Purchase intentions are correlated and predict future sales, but do so imperfectly. I review and summarize research on the relationship between purchase intentions and sales that has been conducted over the past 60 years. This review offers insights into how best to measure purchase intentions, how to forecast sales from purchase intentions measures, and why purchase intentions do not always translate into sales.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Consumers' Purchase Intentions and Their Behavior
• Autor: Vicki Morwitz
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 62
• EAN: 9781601988805
• ISBN: 160198880X
• ID: 09084895
• Nakladateľ: now publishers Inc
• Hmotnosť: 120 g
• Rozmery: 158 × 234 × 7 mm
• Dátum vydania: 30. June 2015

Obľúbené z iného súdka

---

---

---