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Viac informácií o knihe Marketing in a Multicultural World

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 362 bodov

Anotácia knihy

The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing in a Multicultural World
• Podnázov: Ethnicity, Nationalism, and Cultural Identity
• Autor: Janeen Arnold Costa
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 341
• EAN: 9780803953284
• ISBN: 0803953283
• ID: 04714188
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 542 g
• Rozmery: 230 × 153 × 21 mm
• Dátum vydania: 20. April 1995

Obľúbené z iného súdka

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