Kód: 07399053
Marketing to Seniors" unveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include fam ... celý popis
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Marketing to Seniors" unveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
23.14 €
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