Kód: 01208157
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Autor Lynn R Kahle
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 309
Nakladateľ: Taylor & Francis Ltd, 2012
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Anotácia knihy
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
113.94 €
- Celý názov: Marketplace Lifestyles in an Age of Social Media: Theory and Methods
- Autor: Lynn R Kahle
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 309
- EAN: 9780765625618
- ISBN: 076562561X
- ID: 01208157
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 462 g
- Rozmery: 154 × 230 × 26 mm
- Dátum vydania: 12. June 2012
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