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Book synopsis

Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Full title: Sport and the Media
• Author: Matthew Nicholson
• Language: English
• Binding: Paperback
• Number of pages: 304
• EAN: 9780415839822
• ISBN: 0415839823
• ID: 09210771
• Publisher: Taylor & Francis Ltd
• Weight: 568 g
• Dimensions: 246 × 175 × 18 mm
• Date of publishing: 22. June 2015

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