Code: 01991430
This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how ... more
29.48 €
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This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
29.48 €
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