Kód: 04300945
CIM Coursebook: Delivering Customer Value through Marketing
Autor Ray Donnelly
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a ran ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 288
Nakladateľ: Taylor & Francis Ltd, 2009
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Anotácia knihy
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
54.29 €
- Celý názov: CIM Coursebook: Delivering Customer Value through Marketing
- Autor: Ray Donnelly
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 288
- EAN: 9781856177184
- ISBN: 1856177181
- ID: 04300945
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 628 g
- Rozmery: 246 × 190 × 16 mm
- Dátum vydania: 16. June 2009
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